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Global Team


Ben Cheng

Ben has over fifteen years of experience in all things web-related and oversees all site maintenance and development initiatives for this website. Ben was an applications developer at The Bank of New York and senior software engineer at Qwest Communications before joining his current consulting firm. Previously, Ben lead a team of developers for NetBizSoft Software in Taiwan and China, and planned, designed and developed the initial web presence of Ace Group Inc. He holds an undergraduate degree in biology from the University of Chicago and a MA in biomedical sciences from the University of Hawaii-Manoa.

Christine Hsu

Christine has a long track record of building communities, online and off, from concept to realization to sustainability. During the time she worked in Asia, Christine reinstated the Chinese American Professionals in Taiwan (CAPT), co-founded ORIENTED.ORG (the #1 English-language community site in Taiwan, now at Forumosa.com), and then took the ORIENTED.ORG concept global and founded ORIENTED.COM. More than 1,000 networking events have been held in nineteen cities worldwide under her direction. She studied at SUNY Stony Brook, has a marketing degree from the USC Honors College, and owns and operates a small business organizing homes and offices in the San Franciso Bay Area.

Michael D. Lee

Michael serves as outside legal counsel to ORIENTED. Based in Shanghai, he is the Director of Commercial Transactions (Asia) for Johnson Controls, Inc. Previously he was resident Partner of Pamir Law Group where he specialized in cross-border venture capital, M&As, project finance, aircraft leasing and corporate transactions for MNCs and local clients in Greater China.

Earlier, Michael was with Squire, Sanders & Dempsey in Taipei and with Pillsbury Madison & Sutro in Silicon Valley. In 2010, he received the NAPABA award for "Best Lawyers Under 40". Michael holds an electrical engineering degree from UC Irvine and a law degree from the McGeorge School of Law where he became the first Asian American Editor-in-Chief of what is now the McGeorge Law Review.


Senior Advisors


Eyee Hsu

One of the most recognized English-language broadcasters in China, Eyee is the television host of Up Close in Beijing, a studio audience guest interview program on CCTV9, China Central Television's English Channel. Previously, she lived in Tokyo where she served as Senior Advisor at Global Health Consulting, a health care consulting firm. Eyee has been an active leader with ORIENTED since 2002 in both Beijing and Tokyo and played a key role as part of the Management Team in providing strategic direction for the organization. She has over ten years of project management and management consulting experience in business strategy, operations, and process efficiency. Eyee received a B.A. in Environmental Science and a B.A. in Economics at UC Berkeley, where she graduated with high honors.

Steven Huang

Steven is Vice President at Shipston Group Limited, an international private equity firm with diversified investments in the United States, Eastern Europe, Russia and China. Through Shipston Group, Steven has made China investments in various industries including: education, biotech, real estate and natural resources. He has held leadership positions with Xin De Capital, Accenture, Citigroup, and other MNCs in Asia and North America, developing business strategy in the telecommunications, banking, and retail sectors and using technology to execute those strategies. Steven holds a bachelor's degree in mechanical engineering from Cornell University and an MBA in finance and management from the New York University Stern School of Business, where he graduated with high honors. He currently serves on the Board of Advisors of Asia Bank, N.A. and on the Board of Directors of iTalki.com and Crimson Forest Entertainment Group.

George Koo

Dr. George P. Koo serves as a Special Advisor of Chinese Services Group of Deloitte & Touche LLP. He has been a Director of Las Vegas Sands Corp. since April 2008 and also serves as a Director of New America Media. From 1999 to 2008, Dr. Koo was a Director of the Chinese Services Group of Deloitte & Touche LLP. He is a member of Committee of 100, a national organization of prominent Chinese Americans, the Pacific Council for International Policy and the Beijing-based Overseas Friendship Association. He has advised numerous companies on their China strategies and business operations, including 3M, Applied Biosystems, Arrow International, Hewlett-Packard, Kodak, Palm, Stant and others. Dr. Koo is a frequent speaker in various public forums on successful business strategies in China and building effective alliances between Chinese and American companies.

Jim Leu

Raised in the U.S., Jim brings over fifteen years of Greater China marketing experience having worked in Taipei, San Francisco and Shanghai. Jim was heavily involved with ORIENTED.COM since its inception in the late 90's and takes credit for a number of early initiatives, including the launch of the very first ORIENTED Happy Hour in China in early 2002. He went on to serve as General Manager, Shanghai until 2005. Jim is currently the Marketing and IT Director for Wolters Kluwer Health and Pharma in China and was one of the founders of Talk Group, a training and media company in Shanghai focused on English education. Prior to moving to Shanghai, he was Director of Marketing for Kick.com, Inc. in the Bay Area which was later acquired by Sony Digital Music Ventures. Jim received his B.A. in Psychology from Vassar College in Poughkeepsie, NY and an MBA from China Europe International Business School (CEIBS) in Shanghai.