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ORIENTED Member Profile

ORIENTED Member Profile

ORIENTED Members represent one of the most affluent demo-
graphic groups
in both Asia and North America.

To date, we have just over 28,000 members, with more than 57% living and working in Asia and many others that travel extensively to and from the region.


Monthly Website Statistics

Total Unique Visitors 15,000+
Total Page Views 500,000+
Total Hits 2,000,000+

For detailed profile FACT SHEETS of members in your area, please contact us here.


Member Lifestyles & User Habits

    

  • 51.1% Men; 48.9% Women
  • Average age: 33
  • Have the highest average disposable income of all other groups in their age range
  • Hold middle-management positions and higher with MNCs or are starting their own businesses
  • Travel extensively on both domestic and international routes for both business and pleasure
  • Are heavy users of the Internet and major purchasers of consumer electronics and
    name brand products
  • Enjoy fine dining, entertainment, arts & culture, sports & recreation
Over 94% of our members have college degrees. More than 40% have higher degrees or are currently enrolled in a graduate degree program, and more than 80% are bilingual to some degree.

Members in Asia-Pacific
  1. Western professionals from around the world who are currently living and working in Asia or who are actively doing business there;

  2. Top-tier, English-fluent, Asian professionals
    who have a strong understanding of Western cultures and business practices, either through overseas education and work experience or via local employment with MNCs operating in Asia;

  3. Chinese-Americans and other bicultural, bilingual professionals who fall somewhere in between #1 and #2. Many have strong family ties and business connections in Asia and are using their guanxi and their unique backgrounds to start their own companies there.

Members in North America & Australia

In North America and in other regions outside of Asia, our target audience is best described in this Kang & Li demographic summary and in this Pew Internet & American Life Project report.

"... Asian Americans... are one of the most connected groups in the country. Internet penetration is significantly higher among Asian Americans than it is for all other ethnic groups. Asian Americans are also predominantly veteran users who typically use the Internet more often and for a longer duration than other ethnic groups. As a result of this heavy use, the Internet is more integrated into the daily lives of Asian Americans, who are more likely to engage in many Internet activities on a day-to-day basis than users of other ethnicities. Asian American Internet users are also relatively more educated and wealthier than users of other ethnicities."


For detailed profile FACT SHEETS of members in your area, please contact us here.