ORIENTED Dialogue & Exchange - August 17th
"Consumer Marketing: The Success of New Mediums & Events"
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ORIENTED Dialogue & Exchange Series
"Consumer Marketing: The Success of New Mediums & Events"

Wednesday, August 17th, 2005
6:30 p.m.
HAWORTH Inc., 5/F One Corporate Avenue
No. 222 Hu Bin Road, Shanghai
150 RMB with RSVP; 200 RMB at the door
(price includes drinks and snacks)

Click here to RSVP now!

From high-end luxury goods to sporting events and consumer services, local and foreign companies are flooding the China markets to capture the attention of their targeted audiences.

As the marketplace becomes increasingly cluttered with new, competing, and often mixed messages, companies are exploring new advertising and promotion medi-
ums to establish their unique brands.

On Wednesday, August 17th, the issue of brand awareness and the newest mediums for successfully developing and maintaining a company's image will be discussed by senior executives from media, brand/product marketing, mobile communications and event management companies.

Confirmed speakers include:

  1. David Turchetti, Director Digital Marketing, 21 Communications
  2. Ranjit Singh, Global Head Marketing Solutions,
    Mobile 2 Win
  3. Marcus John, Senior Vice President, Managing Director China & Managing Director IMG Consulting, Asia/Pacific
They will address questions on the top of many minds:

What innovative marketing techniques are companies in China using today? What has worked (and failed) to capture consumer's attention? How are new mediums, events and below-the-line advertising ... more

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